The New Capital of L.A. Luxury
Greenland USA, part of China’s largest developer, Greenland Group, partnered with PS&M to market and brand Metropolis, the largest mixed-use development on the West Coast. Metropolis is an exclusive collection of three residential towers, sky parks and pools, retail, dining and an upscale hotel in the heart of Downtown Los Angeles. A city within a city that offers a unique abundance of iconic style and luxury amenities. PS&M deployed an integrated marketing campaign that relied heavily on digital display, social media influencers, paid search and broker outreach that resulted in over $500 million contracted residential sales.
BRANDING | WEB DEVELOPMENT | ONLINE DISPLAY | ORGANIC & PAID SOCIAL | PPC & SEO | PRINT