A place of pure beauty unfolds within you
PSM partnered wth Emaar to brand the resort of Mandakota on the island of Lombok within the Indonesian archipelago. The beachfront masterplan resort consists of over 3,000 acres of luxury hillside estates, waterfront villas, two world-class golf courses, five marinas, and eleven hotels including an Armani destination. PSM worked with local cultural experts and linguists to develop a master brand identity to bring all the elements together that were inspired by the indigenous Sasak people and the surrounding natural beauty.
BRANDING | BRAND ARCHITECTURE | CULTURAL TRANSLATIONS | DESIGN & WAYFINDING
