PSM is proud to expand its luxury real estate performance marketing portfolio with Ascaya, a private enclave in Henderson, Nevada, perched high above the Las Vegas Valley. Known for its breathtaking desert contemporary architecture, panoramic views of the Las Vegas Strip, and elevated lifestyle offerings, Ascaya has become synonymous with luxury living in Southern Nevada, attracting discerning homebuyers seeking one of the region’s most prestigious addresses.
At Ascaya, every home– and every experience– is thoughtfully designed.
Perched within Henderson’s scenic McCullough Mountain Range, Ascaya is a 670-acre mountainside community in Henderson, Nevada, where exceptional architecture, privacy, and elevated living come together. From custom desert contemporary estates and architecturally designed residences to panoramic homesites, every detail is intentionally curated to preserve the beauty, integrity, and long-term value of the community. Just 20 minutes from the Las Vegas Strip, residents enjoy exclusive access to a 23,000-square-foot private clubhouse, resort-style amenities, wellness programming, and curated resident events that foster meaningful connection – making Ascaya one of the most prestigious communities near Las Vegas.
As Ascaya’s performance marketing agency, PSM will lead strategic efforts focused on digital marketing for high-end real estate, including audience targeting, lead generation, creative optimization, campaign performance, and expanded digital visibility among affluent audiences.
The partnership further strengthens PSM’s growing portfolio of premium residential, destination, and placemaking clients, building on decades of experience marketing premier real estate communities, hospitality destinations, and lifestyle brands throughout the United States and internationally.
“Ascaya represents the kind of visionary community that aligns perfectly with PSM’s experience in destination marketing, luxury placemaking, and high-end residential real estate,” said Daniel Martin, President of PSM Communication Arts. “From its refined architectural aesthetic to the community’s intimate connection to breathtaking mountain ranges, Ascaya stands apart not only within Southern Nevada, but nationally. We’re excited to help share the community’s story and connect with affluent audiences seeking one of the most prestigious addresses in the country.”
Today’s homebuyers increasingly prioritize privacy, wellness, architecture, exclusivity, and authentic connection – qualities that Ascaya embodies at every level. PSM is honored to partner with a community redefining elevated living near Las Vegas and looks forward to helping bring Ascaya’s story to sophisticated audiences across the country.
