HERMOSA BEACH, Calif. (September 26, 2025) We’re excited to share that PSM was invited to join Google’s Power Your Google AI with Google’s Product Specialists meeting series—a program reserved for a select number of agencies to gain deeper insights into the latest AI-powered advertising innovations. Being included in this exclusive circle is a testament to our strong partnership with Google and our continued focus on leveraging advanced tools to drive results for our clients.
Unlocking the Future of Search with AI Overviews
One of the most impactful discussions centered around AI Overviews, Google’s new way of surfacing answers in search. As large language models (LLMs) reshape how consumers discover information, understanding how AI-generated overviews present brand content is critical. For agencies like PSM, this means strategizing not only for traditional search but also for how our clients’ visibility evolves within AI-driven experiences.
We’re already exploring ways to align content, campaigns, and bidding strategies so our clients’ brands can appear in these AI-powered answer spaces—a future-proof approach to maintaining visibility where buyers are actively searching and engaging.
Scaling with Demand Gen Campaigns
Another highlight of the series was Demand Gen campaigns. Google showcased how these campaigns are built to inspire action across YouTube, Discover, and Gmail by combining AI-powered audience insights with immersive creative. At PSM, we see Demand Gen as a game-changing way to reach qualified prospects earlier in their journey and nurture them into high-quality leads.
We’ll continue to test and optimize Demand Gen alongside our Search and Performance Max strategies to ensure our clients remain top-of-mind across Google’s most engaging surfaces.
Driving Smarter Results with Enhanced Conversions
Finally, we dove into Enhanced Conversions—a key feature that uses first-party data signals to improve measurement accuracy. As privacy shifts reshape digital marketing, Enhanced Conversions allow us to better track real lead outcomes, optimize campaigns more effectively, and ultimately improve ROI.
When paired with AI-driven bidding, these insights allow us to push campaigns toward the highest-value conversions—whether that’s a homebuyer lead, a healthcare appointment, or a travel booking.
PSM & AI
PSM’s approach to AI blends strategic integration into every layer of marketing—creative brand concepts, web development, performance marketing, and tracking—while drawing on proprietary data to uncover unique customer insights. We pair that with ongoing testing to refine strategies in real time. And because the AI landscape is evolving quickly, we invest in training both our clients and our team, ensuring we’re using these tools ethically, effectively, and always in service of brand integrity.
