Award-winning campaign highlights PSM’s strength in master-planned community marketing, integrated storytelling, placemaking and performance strategy for one of California’s most successful new home communities.
PSM Communication Arts was honored with the 2025 SoCal MAME Award for Best Marketing Campaign for its work with Rancho Mission Viejo, one of the most successful master-planned communities in California and a nationally watched benchmark for community marketing, homebuilder collaboration and lifestyle-driven placemaking.
Presented by the Greater Sales & Marketing Council, the SoCal MAME Awards recognize excellence across the building industry in categories spanning product design, branding, advertising, digital marketing, sales and merchandising. PSM’s recognition for Rancho Mission Viejo reflects the agency’s long-standing role in helping shape and communicate the story of a community that continues to resonate with homebuyers, builders and the broader new-home industry.
For PSM, the award underscores the value of integrated marketing rooted in strategy, creative discipline and a deep understanding of place. The firm’s work for Rancho Mission Viejo has spanned brand development, campaign creation, media strategy, performance marketing, social media, content development, video, and web—each working together to build awareness, engagement and long-term brand equity.
Rancho Mission Viejo has become a standout in the master-planned community space not only for its market success, but also for the strength of its story. The community has been recognized by the Global Wellness Institute as one of only 13 communities worldwide featured in its Build Well to Live Well case studies, further reinforcing the relevance of thoughtful lifestyle positioning, wellness-oriented placemaking and authentic community storytelling in today’s market.
“Winning Best Marketing Campaign for Rancho Mission Viejo is especially meaningful because it reflects the kind of work we care most about—work that connects strategy, storytelling, design and performance with a truly exceptional place,” said Daniel Martin, President of PSM Communication Arts. “Rancho Mission Viejo is one of the most important master-planned communities in California, and we’re proud to help bring that story to market in a way that is both emotionally compelling and measurably effective.”
With more than three decades of experience serving the real estate, homebuilding, hospitality and destination sectors, PSM has built a reputation as a leading integrated marketing agency for places people want to live, visit and belong. Its work in the new-home industry has helped launch communities, introduce new neighborhoods, support absorption goals and elevate brand visibility through coordinated campaigns that balance creativity with results.
For developers, builders and marketers evaluating agency partners, the SoCal MAME recognition is another signal of PSM’s ability to translate complex community value into clear, differentiated market positioning. In an increasingly competitive landscape, that combination of strategic thinking, placemaking expertise and modern digital execution continues to define the agency’s role in the industry.
PSM Communication Arts is a full-service communications firm with more than three decades of experience in placemaking, offering branding, media, advertising, social media management, web development, video production, and public relations. For more information about PSM, please visit PSMCommarts.com.
