PSM Communication Arts has been selected to lead the brand launch and integrated marketing campaign for The Chelsea at 717 Olympic, a new collection of luxury for-sale residences in Downtown Los Angeles.
Located in the South Park district, The Chelsea will introduce a new approach to urban homeownership with thoughtfully designed one- and two-bedroom residences, elevated amenities and a prime location near L.A. Live, world-class dining, entertainment and cultural destinations.
PSM will oversee the community’s strategic branding, creative development, website, social media, digital content, advertising and performance marketing efforts. The campaign will combine compelling storytelling with data-driven strategies designed to build awareness, generate qualified buyer interest and position The Chelsea as a premier residential opportunity in the heart of DTLA.
“Helping push Downtown’s next chapter forward through the launch of The Chelsea is a responsibility we take seriously,” said Daniel Martin, President and Senior Partner at PSM Communication Arts. “This is about more than introducing a new collection of residences. It’s about showcasing what The Chelsea brings to the city and helping a new generation envision a future in the heart of Los Angeles.”
The Chelsea builds on PSM’s extensive experience marketing some of Downtown Los Angeles’ most notable residential developments, including Metropolis and The Ritz-Carlton Residences at LA Live. Through strategic positioning, creative storytelling and performance marketing, PSM is proud to help introduce this exciting new addition to the DTLA community.
