HERMOSA BEACH, Calif. (February 24, 2026) PSM Communication Arts, a leading integrated marketing firm headquartered in Hermosa Beach, California, today announced it has been retained as the performance marketing agency for The Residences at Rancho La Puerta, a wellness-focused residential community in Tecate, Baja California, Mexico.
For years, PSM has been active in promoting destination and resort experiences domestically and internationally, including Mexico tourism and multiple luxury communities in Baja California—experience that aligns naturally with The Residences at Rancho La Puerta.
The Residences at Rancho La Puerta is a village-inspired community rooted in wellness, community, sustainability, and connection to the land, set near a tranquil vineyard with sweeping mountain views. Located in Tecate—approximately 45 scenic road miles inland from downtown San Diego—The Residences offer ownership opportunities designed to pair private-home living with curated wellness programming and access to the broader Rancho La Puerta experience.
“This relationship is especially meaningful because it represents yet another opportunity for PSM to tell one of Mexico’s most exciting destination travel and residential stories through a modern digital lens,” said Daniel Martin, President of PSM Communication Arts. “The Residences at Rancho La Puerta embody a blend of resort living, natural beauty, and a deep wellness heritage—making it the kind of place we’re proud to represent and help grow through performance-driven marketing.”
Under the engagement, PSM will provide performance marketing strategy and execution designed to support qualified lead generation and ongoing campaign optimization. Key service highlights include:
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Creative, multi-channel ad concepts, design and video storyboards.
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Media planning and channel strategy across major digital platforms with ongoing allocation recommendations based on performance insights.
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Creative optimization and asset management, including formatting and adaptation of static, video, carousel, and HTML5 creative for platform requirements.
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Increased AI Visibility through content creation and online integration.
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Campaign management and testing, including A/B testing, targeting and bidding optimization, pacing, and budget stewardship.
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Reporting and analytics, including a custom Looker Studio dashboard, regular reporting, and integration of lead-quality scoring via HubSpot to help identify conversion-ready prospects.
The Residences at Rancho La Puerta offers both full and fractional ownership options, including Club Casita (1/8 shared ownership) and full ownership casitas, with amenities ranging from gated entry and concierge services to outdoor communal gathering spaces and curated wellness programming such as guided hikes, instructor-led classes, pickleball, tennis, swimming, and community events.
PSM Communication Arts is a full-service communications firm with more than three decades of experience in placemaking, offering branding, media, advertising, social media management, web development, video production, and public relations.
PSM has an extensive current portfolio of high-profile clients, representing Chevron El Segundo, Torrance Memorial Medical Center, Risewell Homes, Redondo Beach Tourism, Rancho Mission Viejo in San Juan Capistrano among others. The firm is also the full-service agency for 3Roots, one of the most successful masterplans ever developed in San Diego and one centered on health and wellness.
The agency’s international experience includes Mexico Tourism and the City of La Paz, Dubai Luxury High Rises, Mandakota resort in Indonesia in partnership with Bali Tourism and several luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort and Spa and Playa de la Paz. On a U.S. level, PSM has branded and marketed luxury properties in desirable resort destinations, such as Snowcreek at Mammoth Mountain, Northstar Mountain Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina, Wailea Destination on Maui; as well as luxury metropolitan residential offerings including Ritz- Carlton Residences at L.A. Live, Metropolis in DTLA, Fairmont Residences in San Francisco and St. Regis Villas at Monarch Beach.
