HERMOSA BEACH, Calif. (December 15, 2025) — PSM Communication Arts , a leading integrated branding, marketing and public relations firm headquartered in Hermosa Beach, California, today announced the successful execution of a massive, multi-platform branding and marketing campaign for the launch of Risewell Homes , the new national homebuilder formed through the $1.2 billion transaction that united New Home Co. and Landsea Homes in spring 2025.
Following the May 2025 acquisition, the unified organization officially introduced Risewell Homes as a single national brand on December 1, 2025. PSM led the strategic planning, creative direction, marketing and national public relations efforts behind the rollout—work that began confidentially over the summer and accelerated through the fall to meet a highly coordinated launch timeline.
PSM’s scope included brand strategy and positioning, creative development and the seamless transition of hundreds of touchpoints across corporate, division and community levels.
Throughout the fall, PSM updated on-site neighborhood signage, brochures, digital marketing assets, websites and all supporting sales and corporate materials to reflect the new Risewell Homes identity. The campaign culminated in a carefully orchestrated national brand launch, supported by a comprehensive public relations program announcing Risewell Homes to consumers nationwide.
Risewell Homes launched with a clear mission: to elevate the homebuying experience with better ways to build, buy and live. Headquartered in Irvine, California, Risewell Homes operates in 11 major markets across seven states—California, Arizona, Colorado, Oregon, Washington, Texas and Florida—representing more than 120 actively selling communities and a Top 25 ranking among U.S. homebuilders.
The brand is built on three defining values—Trust, Experience and Strength—reflecting decades of combined expertise and the confidence of more than 20,000 homebuyers nationwide.
“Executing a national rebrand of this scale, across so many markets and platforms, in such a short window requires extraordinary collaboration, precision and the confidence of our client in our abilities,” said Daniel Martin, President and Senior Partner of PSM Communication Arts. “We are incredibly proud of the work our team delivered for Risewell Homes—from early-stage strategy through creative execution and national rollout. Risewell Homes is a long-time and extremely valued client, and we look forward to continuing our relationship as the company grows into one of the largest and most respected homebuilders in the United States.”
The launch of Risewell Homes marks a significant milestone for both the builder and PSM, which has more than 35 years of experience branding and promoting placemaking, residential and destination-driven developments across the U.S. and internationally. PSM’s longstanding expertise in the new-home industry, coupled with its integrated capabilities in advertising, digital, web development and public relations, positioned the firm to lead one of the most comprehensive homebuilder rebrands in recent years.
