PSM Communication Arts Celebrates 35 Years of Placemaking with Continued Expansion Plans in Global Travel & Tourism

As part of strategic growth initiative, veteran marketing executive Amanda Larson named Director of Business Development for leading integrated marketing firm.

HERMOSA BEACH, Calif. PSM Communication Arts announced its 35th Anniversary in branding and promoting destinations across the nation as well as new initiatives aimed at further expand its decades-long presence in placemaking, travel and tourism.

As part of its strategic growth plan, the agency also announced that veteran marketing executive Amanda Larson has joined its team as Director of Business Development—Placemaking, Travel & Tourism.

PSM Communication Arts is a full-service communications firm that has been serving clients around the globe for more than three decades. The agency offers a breadth of services, including branding, media, advertising, social media management, web development, video production, and public relations. PSM is dedicated to delivering the very best solutions—borne from thoughtful design and branding—to drive results for its clients.

The agency’s international experience has included Mexico Tourism and the City of La Paz, Dubai Luxury High Rises, Mandakota resort in Indonesia in partnership with Bali Tourism and several luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort and Spa and Playa de la Paz. On a U.S. level, PSM has branded and marketed luxury properties in desirable resort destinations, such as Snowcreek at Mammoth Mountain, Northstar Mountain Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina, Wailea Destination on Maui; as well as luxury metropolitan residential offerings including Ritz-Carlton Residences at L.A. Live, Metropolis in DTLA, Fairmont Residences in San Francisco and St. Regis Villas at Monarch Beach.

PSM has an extensive current portfolio of high-profile clients, representing Chevron El Segundo, Torrance Memorial Medical Center, New Home Co., Redondo Beach Tourism, Rancho Mission Viejo in San Juan Capistrano among others. PSM is currently launching 425 Palm, an exclusive community of luxury residences by Etco Homes in Beverly Hills and is the full-service agency for 3Roots, one of the most successful masterplans ever developed in San Diego and one centered on health and wellness.

With a background spanning more than 25 years in marketing, Larson brings a wealth of experience to her new role at PSM. Throughout her career, she has spearheaded the launch of numerous luxury initiatives, including the establishment of a new luxury homebuilding division—Insignia by City Ventures; brand and design work for prestigious residences at the St. Regis Monarch Beach, as well as ground-up luxury residential estate developments spanning California.

“Heading into 2024 marks a very special moment for PSM with the celebration of our 35th Anniversary working to define the voice for a wide variety placemaking clients around the world.   We are looking ahead to developing new relationships in travel and tourism sectors,” said Daniel Martin, President and Senior Partner of PSM. “As we launch our new strategic effort to secure this business, Amanda Larson emerged as the ideal candidate to represent our approach. She carries a high level of dedication and passion for what we do best and believes in creating exceptional experiences for our clients.”