Google's acknowledgment places PSM among the top 3% of participating companies nationwide and reinforces the agency's leadership in performance marketing.
PSM Communication Arts, the leading California-based brand, integrated marketing and performance marketing agency specializing in master-planned communities, placemaking, residential development, tourism, healthcare, economic development and corporate communications, today announced it has been recognized as a Google Premier Partner.
Google Premier Partner status is reserved for the top 3% of participating companies in a given country each calendar year. To qualify, companies must meet Google’s Partner requirements across performance, advertising spend and certification, including maintaining a minimum 70% optimization score, meeting a 90-day ad spend threshold and ensuring that at least 50% of account strategists are certified in Google Ads and digital advertising platforms.
For PSM, the recognition provides trusted third-party validation of the agency’s growing performance marketing capabilities and reinforces its ability to help clients make smarter media investments, improve campaign efficiency, optimize lead generation campaigns and strengthen measurable results across digital marketing channels.
“This recognition from Google is meaningful because it is a results-driven designation; requiring a disciplined approach to daily accountability for the investments our clients make in the digital space,” said Daniel Martin, President and Senior Partner of PSM Communication Arts. “Our clients rely on us not only for creative strategy and storytelling, but also for campaigns that are measurable, optimized and accountable. Being named a Google Premier Partner reinforces that our team is meeting the nation’s highest standards for performance marketing, paid media strategy and digital advertising.”
PSM earned the distinction by meeting Google’s key requirements, including an 83.7% ad optimization score across client accounts, more than $967,000 in managed Google Ads and digital advertising spend over the past 90 days, and Google Ads certifications among its account strategy team. Half of PSM’s performance marketing strategists are certified in Google Search and Google Display, supporting the agency’s ability to plan, manage and optimize paid search, display advertising and digital marketing campaigns across major channels.
The recognition comes as PSM continues to expand its performance marketing work for high-profile clients and destinations, including its recent selection as the performance marketing agency for Ascaya, one of the most exclusive luxury residential communities in the Las Vegas region, as well as Rancho La Puerta’s resort residences in Baja Sur, Mexico.
“Performance marketing is most powerful when it is connected to a larger brand story,” said Dylan Linnell, Performance Marketing Manager for PSM. “Our approach brings together creative, media strategy, audience targeting, marketing analytics and ongoing optimization so clients can better understand where their dollars are going and how their campaigns are performing. Google Premier Partner status strengthens what clients can expect from PSM moving forward.”
As a full-service communications firm with more than three decades of experience, PSM provides branding, placemaking, advertising, media strategy, social media management, web development, video production, public relations, performance marketing, Google Ads management and digital marketing services. The agency maintains an extensive portfolio of clients including Chevron El Segundo, Torrance Memorial Medical Center, Redondo Beach Tourism, El Segundo Economic Development Corporation, The Meadows on Rock Creek in Montana, Rancho La Puerta in Tecate, Mexico, CalWest, as well as Rancho Mission Viejo and 3Roots, two of the most successful master-planned communities in Southern California.
PSM’s luxury residential and destination marketing experience spans premier resort and metropolitan properties throughout the United States and internationally, including 425 Palm in Beverly Hills, The Sun Rose Residences in West Hollywood, Ritz-Carlton Residences at L.A. Live, Metropolis in Downtown Los Angeles, Fairmont Residences San Francisco, Wailea Destination on Maui, Northstar Mountain Resort in Lake Tahoe, Snowcreek at Mammoth Mountain, and luxury communities throughout Baja California and Dubai.
For more information about PSM, please email [email protected].
