HERMOSA BEACH, Calif. (June 17, 2025) PSM Communication Arts has recently gained access to Google’s new PMAX Channel Performance Beta dashboard through the agency’s Google representative tied to one of its largest accounts, 3Roots. This new tool allows visibility into how the different channels of PMAX (Discover, Display, Gmail, Maps, Search, and YouTube) perform within a PMAX campaign. It tracks the user journey from impressions on the platforms, to interactions, to results- viewed through the lens of 3Roots: web registrations. This tool is beneficial as it shows us what channels are driving the highest levels of engagement and results, so we can craft our assets with more intention.
The data is also presented in a table format and can be exported to a spreadsheet for deeper analysis. While Google has indicated that this feature will eventually be available more broadly, the rollout appears to be gradual, and access has not yet been consistent across all accounts. PSM is closely monitoring developments and will continue to integrate the tool into campaign strategy as it becomes more widely accessible.
At this stage, not all accounts have access to the same set of features seen in the 3Roots dashboard, which has offered some early, more complete functionality.
In addition, search term information is now visible for PMAX campaigns within the 3Roots account. Although it is still not possible to add search terms directly to a PMAX campaign, terms can now be placed on the exclusion list to refine targeting.
We are now able to see what search terms users are producing clicks and conversions. This also helps us maintain quality users, as we can exclude irrelevant search terms such as "new homes for sale in riverside ca" so we can ensure our ads are being served to a relevant audience. While we have been able to place search terms on the exclusion in the past, we now have access to click and conversion information tied to search terms so we can see which queries are prompting the most engagement
Overall, these tools are immensely useful, as our reporting capabilities within PMAX have been fairly limited. These reporting features will help us optimize our PMAX assets to the channels that are exhibiting the highest performance, and ensure our ads are being placed in front of a quality audience.
As Google continues to expand PMAX reporting capabilities, these early insights are helping shape more strategic, data-informed campaigns across the board. These evolving tools support PSM’s ongoing commitment to branding backed by metrics- where every creative move is grounded in real performance data.
