Influencer marketing is changing the way brands tell their stories, and at PSM, we’re bringing that strategy to our clients by turning the right partnerships into story-driven campaigns that deliver results.
For Redondo Beach Tourism, we developed a series of influencer campaigns designed to showcase the destination through different perspectives. From selecting creators whose audiences aligned with our goals to helping shape each trip and the experiences featured, every campaign started with a clear strategy.
A family sports getaway. A couple’s coastal adventure. A girls’ trip.
For Rachel Pitzel’s campaign, we focused on family travel and showcased Redondo Beach as a convenient coastal home base for major sporting events and experiences throughout Southern California.
With lifestyle couple Ian & Ana, we highlighted the adventurous side of Redondo Beach through a stay at Shade Hotel, time in Riviera Village, and activities on and around the water.
For our next campaign, Sara Caroline and friends experienced Redondo Beach through the lens of a wellness-focused girls’ getaway, featuring time to relax, explore, and enjoy everything the destination has to offer.
SEE THE GIRLS' GETAWAY: PART 1
SEE THE GIRLS' GETAWAY: PART 2
Each campaign gave us the opportunity to showcase a different side of Redondo Beach while reaching new audiences through authentic, social-first content.
