HERMOSA BEACH, Calif. – PSM Communication Arts today announced the record-breaking success of ART310, a live and silent auction celebrating the South Bay business and art communities. Held on October 18, 2025 at PSM's Hermosa Beach headquarters, the sold-out event raised more than $80,000 in support of local nonprofit Indivisible Arts (IA), a new record for the event.
One hundred percent of proceeds will fund IA's Creative Wisdom Tools program at Da Vinci RISE, a South Bay high school dedicated to serving the local foster care system, in line with IA's mission of teaching consciousness through creativity.
"Indivisible Arts has delivered a weekly program to our students for over a year, and the positive transformations I have witnessed are astounding," said Naomi Lara, Principal of Da Vinci RISE. "The generosity on display at ART310 will ensure that more students in need will have the opportunity to benefit from this program in the future."
The auction featured artwork from Anjale Perrault, Beth Bowen, Bo Bridges, Brent Broza, Brian Kingston, Brooke Wilen, Carol Reach, David Phillips, Fiona Dowdee, Holly Socrates, Jeff Lingle, Joanna Garel, John Hudson, Kevin Perrault, Lauren Frick, Lee Tunila, Paula Langstein, Rafael McMaster, Ross Moore, Ryan Fisher, Sabrina Armitage, Shepard Fairey, Tricia Strickfaden and Victoria White.
PSM's 2,400-square-foot space at 422 Pacific Coast Highway carries its own legacy as the former workshop of Hap Jacobs, the iconic surfboard shaper behind the Jacobs 422 — a board that helped ignite the surfing revolution along the West Coast in the 1970s.
"We are committed to supporting Rafael McMaster and his team at IA as they continue to make a difference for young people who need it the most," said Chris Salling, Creative Director and Partner at PSM Communication Arts.
Since its founding in 2011, ART310 has become a regular highlight in the South Bay arts scene. For more information about Indivisible Arts, visit IndivisibleArts.org.
