HERMOSA BEACH, Calif. (October 30, 2023) – PSM Communication Arts, a leading integrated marketing agency in the Los Angeles region, today announced the huge success of ART310, a live and silent auction that brought together the South Bay business and art communities during a sold-out evening on October 21. The event raised more than $50,000 in support of the local nonprofit, Indivisible Arts (IA).
ART310, produced by PSM and held at its headquarters in Hermosa Beach, drew local business leaders, artists and their guests for a celebration of art and philanthropy. All the proceeds from ART310 will support IA in its mission of teaching consciousness through creativity. The donations have been earmarked to fund IA's Creative Wisdom Tools program at Da Vinci RISE, a South Bay high school program dedicated to serving the local foster care system.
“Indivisible Arts has delivered a weekly program to our students for over a year, and the positive transformations I have witnessed are astounding,” said Naomi Lara, Principal of Da Vinci RISE. “The generosity on display at ART310 will ensure that more students in need will have the opportunity to benefit from this program in the future.”
The auction featured an impressive lineup of artwork from renowned artists, including Bo Bridges, Brent Broza, Brian Kingston, Beth Bowen, Carol Reach, Fiona Dowdee, Holly Socrates, Jeff Lingle, John Hudson, Joanna Garel, Lauren Frick, Lee Tunila, Mazzy MacGregor, Paula Langstein, Rafael McMaster, Sabrina Armitage, Shephard Fairey, Tricia Strickfaden and Victoria White.
The location of ART310 held historic significance as well. PSM’s 2,400-square-foot creative space at 422 Pacific Coast Highway once served as the former workshop of Hap Jacobs, the iconic surfboard shaper responsible for the creation of the Jacobs 422 surfboard. This innovative surfboard played a pivotal role in the surfing revolution that swept the West Coast throughout the 1970s and beyond.
“We are thrilled with the overwhelming support shown by South Bay artists and businesses for ART310,” said Chris Salling, Creative Director and Partner at PSM Communication Arts, and a member of the IA Advisory Board. “We are committed to supporting Rafael McMaster and his team at IA as they continue to make a difference for young people who need it the most.”
Since its inception in 2011 by the LA25 foundation, a collective of 25 South Bay professionals sharing a passion for the arts, ART310 has become a regular highlight in the local arts scene. It provides a platform to celebrate and nurture the artistic spirit within the region. The event was temporarily paused during the pandemic, and its highly anticipated return in 2023 exemplified the power of art to effect positive change in the community.
For additional information about Indivisible Arts, visit IndivisibleArts.org.