A New Generation of Caregivers
Adia is a highly personalized, in-home elderly care tailored for the needs of each family. PS&M worked with Adia to rebrand and elevate their business to help them stand out in the ever-increasing and competitive industry of elderly care. A brand platform was developed around “A New Generation of Caregivers” to tell a new story on an old problem. Artistic black and white photography and video interviews brought actual stories to life by encouraging conversations on aging and how we all want to be taken care of. A new website, digital campaign with dynamic media-rich banners and pre-roll video worked together to remind sons and daughters that ADIA will be there for your parents when you can’t be.
BRANDING | WEB DEVELOPMENT | ONLINE DISPLAY | VIDEO & PHOTOGRAPHY | PRINT
